Some things fall into place. Stars align or you work really hard. For TFG, it’s been a bit of both. We started out working in the Creative Services Department of a Fortune 500 food retailer. Clipping out, building online assets, routine production work.

But that day came when we said, “Let’s go out on our own.” So we did. And it was good. We worked with great clients, created inspiring ads, crafted compelling brand stories and so on.

But our old boss (big company) wanted us to continue doing their production work because we could be depended on to meet deadlines and turn out consistent, accurate work.

And the more we did that kind of work, the more we looked at each other and said, “We’re good at this. This is our niche.” We've been supporting larger marketing machines ever since. And we couldn’t be happier.

Because when you’re good at what you do and your clients keep saying nice things about you, it’s all good.

So if your marketing system is reaching capacity and you’re seeing some tell-tale signs like errors, stress or a lack of fresh ideas, give us a call. We’d love to show you how we can support your creative team at specific times during your business cycle or at unpredictable pinch points.

We’ll have a team of designers and artists dedicated to your projects. They will understand your brand inside out. You dream up the high concepts. We’ll build out the deliverables.

You’ll breathe easier knowing that you’ll always hear a friendly voice when you call us. And that you’ll get the help you need.








CEO and Creative Director

Fred Koehler is the principal and Creative Director of TFG. He began his career as a designer at Publix Super Markets before venturing on his own to work on local and international branding projects. He is a past President of the American Advertising Federation Polk Chapter, former Advertising Man of the Year for Polk County, and member of Leadership Lakeland Class 26. He is a community volunteer, an avid outdoorsman, and supporter of the arts. He lives with his two children in Lakeland. 





Art Director

As an independent art director and graphic designer with more than 15 years of experience, Jonathan has worked with many companies such as Greenstar Panels, Allen & Company of Florida Inc., Free Life, Spano & Company, Eventrics, Ag America, Northway, and others. As a lover of all mediums of Art, he also enjoys the occasional opportunity as a private chef and has a decade of experience as a music director. He lives in Lakeland with his wife and three daughters. 







Agency Manager

Morgann Rodgers manages the day-to-day operations of TFG Studio. She holds a communication degree from the University of South Florida. Morgann is a lifelong Lakeland resident with customer relationship experience with the Tampa Bay Lightning, the Tampa Bay Buccaneers, and the Lakeland Raiders. In her spare time she coaches volleyball at George Jenkins High School and Southern Select Volleyball Club.